Why should your company consider hiring a SEO company? It’s the same reason you’re in business: to make more money!
When your website ranks higher on Google through effective search engine optimization, interested traffic floods your website, and that produces more direct sales.
Then your company starts prospering, you can hire more sales reps or a bigger team, and now you have a growing machine—all thanks to the initial SEO push.
As you can imagine now, it’s all types of good to be at the top of a Google search for the service or product your company sells.
And not only is it profitable, it’s efficient.
When qualified leads are coming to your company, they’re more likely to enter your sales funnel and buy faster and at higher dollar amounts. This is compared to cold calls that take years to develop into anything somewhat worthwhile.
Those are a few quick reasons why your business is missing out if you haven’t hired a SEO company to get your website more traffic and online business.
I personally know the power of search engine optimization from experience.
I first spent years learning SEO and from that time studying I’ve sent close to a million views to my personal development business TakeYourSuccess.com, and raked in tens of thousands of dollars in profits from book sales, affiliate sales, advertisement deals, and coaching.
Since I inherently understand SEO, I’ve done this before for multiple websites, and for the 5 reasons below, you should seriously consider paying a Cincinnati SEO company to grow the traffic of your business website.
Reasons To Hire A SEO Company
1. You’ll save your company time
Imagine you’re a business owner who has your staff spend hundreds of hours blogging with the goal of sending more traffic to your site, except it doesn’t work.
All of that energy spent writing becomes wasted dollars, that the owner has to pay for, and missed opportunities to complete other tasks at hand.
For a small business, this can be a crushing defeat.
And the failed blogging scenario is actually likely in today’s hyper-competitive content space.
The truth is it takes strategic keyword research to know the exact terms your ideal customer will search for, a thorough website analysis to fix the errors in your site, and tactical execution to jump to page one on Google searches.
The average business owner isn’t going to know where to begin with any of these SEO-critical tasks, just as a SEO genius won’t know how to cook bruschetta chicken pasta like an experienced chef.
Or maybe the small business is doing everything right and targeting the correct keywords, but Google isn’t indexing their website pages. If your site has a critical error in its coding, it doesn’t matter how much you blog because it’ll all be for nothing.
Again, this can cripple a business since they invested a bunch of time into a failed project with no return.
A qualified SEO company will be able to sniff that out from the start, saving you months or years of frustrating results.
So if you value your company’s time and your own as the business owner, then it makes all the sense in the world to pay for SEO.
Time is always money.
2. You won’t waste money
You’ve probably heard the phrase:
If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.
This is not one of those sayings said out of thin air with no backing behind it. It’s 100% true in any industry, but especially SEO.
There’s nothing more frustrating than wasting money. It gets worse when you’re not a Fortune 500 company who can afford to throw around money in every which way.
So ranking your website high on searches is not a task you can delegate to an intern or your niece. They’ll mess around and accomplish nothing.
Then you’re back to where you started at the best, and penalized by Google at worst.
You’re also losing money every day to your competitors who do show up on Google’s first page when your website isn’t optimized for search engines.
For example, a Cincinnati florist company who doesn’t appear on the first page of Google when people search for “Cincinnati flowers” is losing thousands of dollars per year to their competitors.
And think about this. Anyone who invests a few grand into a beautiful website that has all the bells and whistles imaginable, but gets zero traffic, basically wasted their money. Right?
Having a simplistic and well-designed website is only as important as sending people there to see it. What’s the value if no one visits it?
Hiring a Cincinnati local SEO company like us to expert to send thousands of views to your pages ensures the money you invested into a web design project is worth it after all.
Don’t waste your money. Get thousands of views from organic traffic to grow your business.
3. You’ll quickly rank higher in Google searches and receive more traffic
All business is moving toward the Internet if it hasn’t already yet.
So when your customers have a pain point or an immediate need, they’re going straight to Google search to type in what they’re looking for online.
I’m not making this up.
Check out the Google search results in Cincinnati, OH alone for these popular keywords:
- cincinnati florists = 1,000 to 10,000 searches per month
- car rental cincinnati = 1,000 to 10,000 searches per month
- cincinnati apartments = 1,000 to 10,000 searches per month
- hvac cincinnati = 100 to 1,000 searches per month
- cincinnati pools = 100 to 1,000 searches per month
I could provide hundreds of different examples for any business, in any industry, with any target audience.
No matter if your customers are young or old, rich or poor, educated or ignorant, they’re finding their way to a computer or phone and Google searching their need. Even poor people who can’t afford a computer or smartphone can visit a local library for free Internet usage.
The point is the businesses on the first page of Google get all the website traffic. And that traffic turns into phone call orders, online purchases, and form submissions.
When you work with an SEO company—who knows what they’re doing—your business website will start to climb the rankings of Google searches and do it quickly.
Then, say you’re a florist, a husband looking for flowers to give his wife on their anniversary types in “cincinnati florist” and your business shows up. He gives you a call and you made $100 thanks to a high Google search ranking.
As your search rank improves, you go from getting 7 organic views a month to 107, and then 507 views every month. That’s when business starts booming.
Getting more traffic and positive business results is precisely why you should invest in search engine optimization.
4. You’ll set your sales team up with a stream of quality leads
Ask any sales person about this and you’ll find there’s a huge gap in success rate when a lead is inbound—introducing themselves to the company—compared to outbound—where your team is trying everything in their power to get someone’s attention.
The difficulty level is night and day.
Leverage is everything in sales, so inbound leads from search engine optimization will make your sales team’s job incredibly easy.
Why? Well when an inbound lead from a Google search submits a contact form asking for a quote, they have all but done the sales team’s job for them.
This customer has made it clear they have a need. They’ve said they want to hear pricing. And they’re all teed up to almost close themselves. A below-average sales rep can close a deal like this one.
To get a better understanding of inbound marketing, Hubspot did an excellent job of visualizing the inbound process from start to finish.
The orange category titled Blog is where SEO primarily comes into play. This graphic highlights how close it is to the buying cycle of customers and why I always point my clients attention to inbound traffic.
Inbound traffic is powerful when you remember that more traffic to your website means more of all the categories in the graphic above: awareness (consumers go from Google to your website), consideration (viewers read your case studies and testimonials), purchase (ecommerce and in-store sales increase), retention (customers learn more about your brand), and advocacy (social shares, signing up for your newsletter).
Your sales team’s jobs will be 10,000% easier when they’re jumping on calls with people who’ve found them through Google and asked to learn more, compared to cold calls.
5. You’ll grow your company revenue
I’d honestly tell you to not have a website and forget about search engine optimization if it didn’t work to reach quality prospects and set your business up to close more sales.
But I know from first hand experience that search marketing does work. That’s why I’ll always be an advocate for it!
Yes SEO takes an investment of time or money, or both. But what doesn’t to grow your business?
There’s not a single marketing channel that you can set up, never touch it again, and rake in big money to grow your company. This channel doesn’t exist or I’d be all over it.
The best reason to focus your business on SEO is not benefits one through four, but this one: effective SEO will grow your company’s revenue to record highs.
The fact that a better SEO strategy saves your company time, saves you money, sends quality traffic to your site, and makes it easier for your sales team to close deals, all means more money is going to your company’s bottom line.
So whether you’re in business for the money or a cause you believe in, at the end of the day more money means you can fundamentally stay in business as well as grow to serve more customers.
That’s real value.
Illumen Media Has A Proven SEO Track Record
SEO is not something we act like we know about at Illumen Media.
It’s not a “fake it until we make it” experiment on your company’s site where you get barely noticeable results (unfortunately a bunch of other Cincinnati SEO companies can’t say the same).
We have a proven track record of results for ourselves and clients.
In other words, doing search engine optimization and creating a keyword-focused content plan for your business website is a lay-up for us.
We’ve done it before, we’re getting results in the present for our clients and ourselves as we speak, and we’ll execute for you—regardless of your industry.
To prove it, see the work we did on the only three-years-old TakeYourSuccess.com’s traffic:
And check out the traffic on this Illumen site, which isn’t even a year old:
That’s why if you decide to work with Illumen to get more Google traffic, then I guarantee we’ll produce more sales and results out of your website that will make you satisfied.
Not only will you be satisfied, but you’ll receive the benefits already outlined above:
- You’ll save your company and employees time
- You won’t waste money with amateur work
- You’ll start ranking higher in Google searches and receiving more traffic quickly
- Your sales team will have too many leads to process—an awesome problem to have
- Your revenue will grow to all-time highs thanks to your website
And if you’re a local Cincinnati business, we can meet with you in person to discuss your specific needs, timelines, and how we’ll track results so you can know you’re business is growing.
We’ll also work with you step by step the entire way to ensure you’re satisfied. Basically what I’m saying is, you can’t go wrong by hiring Illumen Media to do your business website’s SEO.
So why attempt a Hail Mary pass doing SEO yourself or with an inexperienced company, when you can work with Illumen and take the easy lay-up with us?
Put us to work and we’ll show you results.