You’re already skeptical, I realize. I have a lot of work to do to convince you I’m not promoting a ridiculous get-rich-quick scheme here.
What I can definitely assure you is I’m not this guy.
Indeed, this is not a get-rich-quick scheme, because it involves smart strategy and hard work.
Let’s talk about how you should be using digital marketing to “get richer” as a small business owner or entrepreneur.
Small business owners make various social media mistakes that hurt their business.
We see a ton of opportunities for improvement when we check out a business’ online presence—fix the outdated website, clean up the Facebook page, start using email marketing, reply to negative reviews correctly, and so on.
However, as a small business owner, it’s perfectly understandable your digital marketing is not perfect. Why would it be? With how quickly the Internet changes, it’s more than a full-time job to stay on top of the latest tricks and strategies to grow your business online.
You’re great at making food, giving financial advice, planning events, or whatever your business is. It’s impossible to be an expert at everything.
You could read blogs like ours all day everyday to brush up on your digital marketing knowledge, but you shouldn’t—you should be focused on doing what you do best, running your business.
That’s why digital marketing consulting agencies like us exist—to do the heavy lifting for you, like a mechanic would fix your car or an electrician would wire your house. It’s just not efficient for you to learn how to do those things.
Every business owner isn’t ready to go all in and hire a digital marketing agency to handle everything. That’s understandable, it can be a big decision, especially if you haven’t experienced the power and importance of digital marketing firsthand.
Sometimes we talk to clients who just aren’t ready yet, sometimes it’s a budget or time issue, sometimes the business owner is a more “DIY” type who wants to get their hands dirty.
Whatever the case, we like to arm business owners with the tools they need to be successful, so we developed an offering to get you in the game at a lower price point you’d normally find given the ROI of the strategy.
We’re introducing our Digital Marketing Deep Dive packages. Here’s how they could be a game-changer for your business.
Double Your Sales With Our Digital Marketing Deep Dive Packages
We’re offering three tiers of packages so you can decide what’s right for your business and what investment you’re prepared to make.
We spent tons of time crafting the packages so they contain zero-fluff, actionable strategies and tools to grow your business.
Our Digital Marketing Deep Dive packages will equip you with the tools and knowledge you need to give your online presence a booster shot. Here’s what we’re including.
Online Listing Assessment And Recommendations
Outdated or incomplete online listings are a huge problem for your business. If customers can’t easily find your phone number, hours, or address, they’re not going to spend much energy tracking you down. They’ll just go to one of your competitors.
We’ll take a look at all your online listings on Google, Facebook, and other platforms relevant for your industry, and make an actionable list of changes you need to make to get the most out of this free advertising. We’ll tell you how to make the changes yourself, how to verify ownership of your business, and everything else you need to know to get your listings in order.
Social Media Reputation Audit
You’ve probably heard of Google and Facebook “algorithms” that determine how many users they show your business to.
Google, Facebook, and other platforms want to give users the best recommendations and most relevant content so they regard the platforms as reliable sources.
These companies have gotten smarter and figured out how to use a more complex algorithm to give great recommendations in search engine results and news feeds.
Your online reputation is becoming more important every day. Businesses who have zero, few, or negative reviews on Google, Facebook, Yelp, and other popular platforms are punished in search engine results and news feeds. These platforms don’t want to recommend businesses other customers didn’t like.
We’ll review your online reputation, make recommendations about how to reply to reviews (and answer any specific questions about particularly challenging customer comments), and give you strategies to get even more reviews. By doubling or tripling your number of 4-star and 5-star reviews, you will see an increase in customers discovering your business online.
Website SEO And Conversion Audits
Unless you’ve read digital marketing blogs before, you may not know what “SEO” and “Conversion” actually mean in the context of online presence. That’s exactly why we’re offering these packages!
SEO, or search engine optimization, is a set of strategies you can use to make your website appear higher in search engine results. By convincing the search engines your website is relevant to what users are searching for, your traffic will skyrocket.
Conversion optimization is a blossoming area of digital marketing. Like in typical sales, a “conversion” is when one of your website visitors takes a desired action, like buying a product, scheduling a demo, or joining your mailing list.
In our experience, most business websites are not optimized for conversions. Why invest the time and/or money on your website if you’re not going to get a solid ROI? And why literally give away customers to your competition when a few changes could drastically increase your conversions?
We’ll audit your website for SEO and conversions and tell you exactly what you need to do to get more out of your website. If you follow our recommendations, the money you spend on one of our packages will be the best, highest ROI money you’ve spent in a while.
SEO and conversion optimizations are included in our Maximize and Dominate packages. In the Dominate package, we’ll get access to your website and make the SEO improvements for you.
Since social media platforms are giving you less organic, free traffic than ever, it’s critical to run strategic paid advertisements even if you have a complete profile and post regularly.
In our Maximize package, we’ll give you everything you need to run a paid advertisement on the best platform for your business (it may be Google, Facebook, Instagram, or others depending on your industry and audience). And in the Dominate package, we’ll give you three.
These paid advertisements could be a blueprint for your most effective marketing spend this year. You’ll find yourself wondering why on earth you still spend money on dying, near obsolete industries like print advertising.
Clicking the Facebook “Boost” button is not nearly enough. That’s Facebook’s brilliant way to get more money from you, but it’s sort of like wandering into a casino and playing a game without knowing anything about the rules. You might win, but it’s just dumb luck.
There are specific things you need to do with ad targeting, placement, copy, graphics, and overall strategy. We’ve run tons of ads to learn what works best so you don’t have to. And we’ll give you what you need to get started with paid advertising or improve your current efforts. (Lots of businesses we talk to are frustrated by the poor performance of the online ads they run.)
Bringing It All Together
A consultation is included with all our packages—30 minutes for “Compete” and 1 hour for “Maximize” and “Dominate”. We’ll walk you through our recommendations and audits during the consultation so you have everything you need to bring your digital marketing to life.
We’ll send you some preparation materials to guide you to brainstorm questions, because we really want you to make the most of the consultation. We’ve done all the digital marketing research so you don’t have to. We can help you make decisions that’ll make a huge difference.
The packages include a few other goodies too, all of which are engineered to add immediate value to your business.
Are You Ready Or What?
Thirty years ago (or now), if someone called to offer you a free billboard ad placement for your business, I’m assuming you’d take it.
While paid advertising is important—and included in our packages—there are so many steps you can take to grow your business that are absolutely free. You just have to know what to do.
That’s exactly what our packages are designed to help you do.
If you have any questions before you’re ready to get started, please reach out and we’re happy to explain!