The first email was sent in 1971. There must be newer technology since then to help businesses communicate better and sell more to their audience, right? Not so fast.
Ever heard the phrase, “If it ain’t broke, don’t fix it”? That describes email marketing perfectly.
Because it’s a workhorse at building customer relationships, establishing trust, education, and then selling to consumers.
Email marketing is like that old American muscle truck—regardless of age, miles, and rust, it continues to deliver in the clutch day after day.
Let me ask you this. Is your business collecting emails from customers? Are there email captures on your website? And are you actively sending personalized emails to your audience at least once a week?
Any company that’s not doing what I listed above has a major hole in their marketing strategy and their overall business plan.
From analyzing the email marketing stats below, it’s obvious that there are hundreds of thousands of dollars to be made from this.
40 Stats Show The Power Of Email Marketing
After reading this data, you won’t question the power of email marketing when it comes to growing your business. It’s a 100%, no doubt about it, no-brainer for every business.
This stat is probably the most convincing to business owners not using email marketing. Put $1,000 into emails and get a ROI of $44,000. Put in $10,000, get out $440,000. Put in $100,000, produce $4,440,000. It’s easy money!
What better than your business being top of mind to start the day? A simple early morning email can plant the seed for your customers to buy from you later in the day. And imagine the power a breakfast or lunch joint has to get their customers craving their food before they’re out of bed.
Thinking once a subscriber joins your list then you can just email them in the same cadence as the rest of your email list? You thought wrong. An introductory welcome message sharing what your company is about, what kind of emails they can expect, and maybe a generous offer will keep this subscriber interacting with your company.
Another strong welcome email statistic proves this is not just about engagement—real dollars come from this savvy move. So link to your product page in the middle of the welcome email, and stats show your new email subscriber is three times more likely to buy from you.
Professional B2B marketers across the board know the hand that feeds them, it’s called email. However, marketers aren’t business owners, and these owners don’t capitalize on it to their own detriment. If you own a business, it pays to step into the light on this.
Social media is the big buzz today—as it should be for its unique marketing powers—but once a customer is on your email list you’re far more likely to get them to buy than these two social platforms. If I had to bet, it’s because when they read your email it’s the only thing on their screen compared to scattered social media feeds with text, pictures, and videos in every which way.
Paid search, social media, and direct mail are all effective marketing methods by all means. Though they may be most effective at driving consumers to join your email list based on this stat. Email more than pays for itself!
If email were dying, it wouldn’t have evolved so well to mobile phones, but it has. More emails are read—54% of total—on mobile devices now than desktop computers and web-based email programs. Also keep this mobile stat in mind while designing your email campaigns. The formatting needs to be responsive for all devices.
Have a brand that’s targeting young adults? If you put in the work to get them on your email list, they will read your emails during the day. The harder part is marketing to them to join your email list.
The opportunity is there to build your brand through email marketing. While your competition is always going right to sell, your business can go left to build your brand. Send educational, entertaining, or provocative emails to boost brand awareness. Then you’ll have an audience ready to buy when you eventually ask for a sale.
Twitter is excellent as a customer service and brand awareness tool for businesses. But when it comes to business results like getting consumers to your website where they can order from you, email dominates Twitter.
If 4 out of 5 pros come to a consensus, that supermajority can’t be too far off about email’s effectiveness in building customer retention. Do it yourself and you’ll see the results speak for themselves and fatten up your company bank account.
You might make more short-term profits going for the sale right away, but in the long haul it’s far more profitable to first provide some value to your leads. Businesses who are patient and in it for the long game will 100% win.
Want to please your audience? Send them discounts every once in awhile for being a loyal subscriber. What’s even smarter is to incentivize people to sign up for your newsletter on your website and in the store by promoting the fact email subscribers receive exclusive promotions.
Who knows why, but email’s super power is getting consumers to spend more than they normally would have. That’s reason 15 to add this asset to your marketing approach or be a fool.
We always stress this point to our clients at Illumen Media. Because what kind of email do you send your family, friends, and co-workers? A plain text email. Fancy formatting gets in the way of itself when it comes to open rates and business results.
It’s pretty promising that one fifth of email users are guaranteed to see your email the day it’s sent based on their high frequency to check their inbox. And for these people, that’s five opportunities to read and engage with your email.
This one doesn’t surprise me since I’m super high on video and its ability to persuade consumers to take a specific action. Video just demands attention like nothing else. Use it in your business emails and you won’t be disappointed.
It’s safe to bet that most people have phone notifications turned on, and when you couple that with people checking their phone 150 times a day, it’s a safe bet that the majority of your company’s emails will be read minutes from the send time. This seemingly instant access to your audience should be appreciated.
Stop throwing up a prayer on your email campaigns just guessing what will work. Your email open rates, clicks, and sales will improve when you analyze the performance of previous campaigns and adjust. Experiment until you find email subjects, times of day, and content that works best given your list.
You’ve put in the work or paid to get a consumer to your cart page, why give up on them and their abandoned cart? Don’t, instead send them a few automated follow up emails to give them the little push they need to buy what they almost did earlier.
This execution is more technical, but if you can set up an automated email that sends the abandoned cart to the consumer then you’ll receive 20% more purchases right then and there. It pays to be smart and use automation!
Give the people what they want: content marketing to their inbox, not their social media news feed. This three-step process works: build up an audience on social media, get then to subscribe, send them promotional content.
I’d say the sweet spot in email marketing is sending one every one to two weeks. If it’s more frequent you’re going to hurt open and click rates. Personally, I aim to send one a week to stay top of mind.
Let’s break this down because it can get tricky. Sales emails are bomb, when done right and spread out between valuable content. Go for the sale every email and you’ll get killed. But do it right, and there’s a large payday to be made.
This number goes to show how many people are quick to opt out when emails get too salesy and away from what they signed up for. Keep your emails full of value and limit the aggressive marketing for special occasions only.
Small business owners are limited on payroll budget and often do email marketing themselves. But that’s a mistake when you can pay for email marketing automation and watch your sales skyrocket!
Who knows how many users Facebook will have in 2019, but email will be right there with it in 2019. The point is your customers are on email and still actively using it. Businesses that use email as a marketing and sales weapon from now through 2019 are going to reap what they sow.
B2B and B2C companies should salivate at this opportunity to reach workers during the work day. This proves you can still get people’s attention even if they’re at work. And let’s hope your employees aren’t wasting much time in their inbox during work hours.
People carry their phones everywhere nowadays, which means they also carry their inbox everywhere. Your company can take advantage of their multi-tasking by popping in their inbox at any time—just make sure it captures their attention to be worthy of their multi-tasking.
This is good news and bad news: Companies are starting to get that email marketing works. They’re going to double down in efforts to grow their business. Are you?
Whether your business specifically targets millennials or not, it’s a positive sign that email is preferred over other platforms. These young adults go to social media for entertainment and to escape their life for a minute, but when they open their inbox it means business.
If you feel pounded over the head with data showing email marketing produces sales more than other marketing channels, good—that’s the goal. And don’t think about that 4.24%, but think about growing your email list by the thousands so your revenue grows exponentially.
It can’t be a dying platform if the usage rate is only increasing. Keep sending those business emails and they will continue to be opened at a higher rate.
In case it’s unclear, a segmented email campaign puts an entire list campaign to shame. By tracking what page your subscribers opted into your newsletter, you’ll know the information they’re most interested in. All that’s left to do is cater it to them.
It’s always easy to market to a consumer who knows what’s coming. With 41% of consumers looking for updates, you’d hurt their experience by not sending them product information and give them what they want when you do.
Though it’s a noisy world out there, email still breaks through people’s attention. There’s a good chance your email is seen, at least, given almost everyone in the US checks their email daily.
You’d think emails weakness is it’s lack of viral ability since the communication is one to one. Apparently subscribers are able and ready to share content that comes to their inbox. A smart marketer will integrate their social media campaigns with email to maximize their reach.
It’s all about engagement because without it your emails don’t get opened, read, or clicked through to a website link. Plus, if you do invest in higher engagement, you’re getting a leg up on the 46% of businesses who aren’t focused on their email list engagement.
Facebook is hectic. There are videos, pictures, political rants, drama-filled posts from friends, and ads all over the place. Email is nice and clean, it’s no wonder your message is better received there.
Grow Your Business With Email Marketing
Look, I wouldn’t advise you to focus on email marketing if the data out there disagreed with me. An abundance of stats prove it works so you have no excuse now not to make this a staple of your company’s marketing efforts.
Improve your website with email capture forms to quickly build a subscriber list. Possibly add an email capturing pop up form that appears the second visitors open a website page or are about to exit your website. And start collecting emails as part of the customer check out experience when they buy from you.
Over the next few months you’ll grow an email list of interested prospects and customers who want to stay updated with your business, special promotions, and other offers.
That’s how you grow your business through email marketing!
And if its effectiveness does eventually die down the road, you won’t sweat it because you’ll remember how much money your business made from this platform now, in 2018, and beyond.
But there’s no signs of email becoming obsolete. So let’s cross that bridge if it comes and invest in email marketing today.