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12 Thrifty Ways To Advertise A Small Business On A Budget

By | Social Media | 2 Comments

Know you need to get the word out about your business but on a tight budget? We get it. And you’re not out of luck if advertising money is hard to come by.

While marketing your business will be more difficult with little to no money, it’s 100% doable to attract a new audience that will push your business to the next level.

In fact, this predicament can be used to your company’s advantage if you’re smart and hard working enough.

There’s power in a company having a chip on its shoulder knowing it doesn’t have extra money to throw around for marketing. You’re going into an uphill battle, so it’s put up or shut up time. This often gets the most out of people.

Plus, what’s the alternative? Are you going to not advertise or market your business? Good luck with that strategy. It’ll end in disaster and missed expectations quarter after quarter.

Stop that. Do grow your business with the savvy, inexpensive marketing strategies below.

Ways To Bootstrap Your Marketing On A Budget

1. Email marketing

If you’re a regular reader of the Illumen Insider Blog, this is about the fifth time in a month that we’ve ranted about email marketing. But we do that for a reason.

This is such a simple and effective outlet to bring in new revenue—not to mention it’s free!

This strategy boils down to collecting email addresses, nurturing the leads with weekly emails that provide value, and then selling to them around once a month to grow your business.

How you do it is up to you, whether you add it into your e-commerce checkout process, add email capture pop ups to your website, incentivize customers giving their emails for in-store credit, or other creative ways, it’s a sound business practice to follow up with interested consumers.

If you’re new here and haven’t seen the bush beaten about email marketing, read this, this, and this data article. Then follow through to build and contact your email your list so your business revenue takes off.

2. Publish videos

The blogging tactic is great but—hands down—if executed well, videos are more likely to go viral and cash in for your brand than any other form of content.

Videos break through the “get to know your brand” wall by presenting your company’s personality, voice, and message all in one easy to consume medium.

What could you do a video on? Its focus could be on how to use your product for maximum results, an entertaining video to get people excited about your brand, a founder’s story, a history of your company, thanking your current customers, and a host of other countless ideas.

To get a feel for a business video done well, check this out.

Once the video is produced, publish it on your website, a blog post, social media profiles, and email it to your list. If you can get this video done for free with in-house equipment, it will be an even bigger marketing win.

3. Improve website for SEO

Do you realize that a few tweaks to your website can bring in many more page views (and paying customers)? This is a fact. And your business should get on this.

The simple premise is there are tips and tricks to add to your website that will tip off Google that your company is about this subject, in a certain location, and people searching for what you sell should be sent to your page.

A website optimized for search engines has a full grasp on:

  • Keywords
  • Headings
  • Meta tags
  • Image titles and alt tags
  • Header and footer information
  • External links
  • Being mobile optimized
  • Fast website speed
  • Valuable content

If you don’t understand any of this then first read this Backlinko guide for on site SEO.

And blogging is a complimentary growth hack for optimizing your site for search engines.

4. Blogging

The beauty of blogging is that your company always wins the leverage game. What I mean is when you put out high quality content on the internet, qualified leads are going to search for information and visit your site.

This type of inbound marketing is powerful since the visitor is in need of something—information or looking to buy—and landing on your site they subconsciously recognize you’re offering the exact thing they want. The psychology behind this, and the fact you’re not trying to hunt their business down with an advertisement, significantly improves the odds you get a sale.

For example, consider this data:

  • Content marketing (blogging) costs 62% less than traditional marketing and returns about 3 times as many business leads – Demand Metric
  • 82% of marketers who blog see positive ROI from their inbound marketing – HubSpot
  • Content marketing leaders experience 7.8 times more site traffic than non-leaders – Marketeer

This advice comes from a hardcore blogger, and I’m only hardcore given the incredible results of putting out blog content. Any company looking for more leads, brand awareness, and industry authority must blog.

5. Fresh Facebook content

Facebook isn’t going anywhere. It’s by no means the trendiest social media platform, but its reach is and will always be top notch.

That’s precisely why the more Facebook posts your company publishes means more chances your audience will like, comment, or share your content and introduce your brand to their friends.

You need to be consistently posting at least once a day and probably more now that organic reach is getting destroyed.

To combat the organic reach decline, consider throwing a $100 or more behind an ad to see if it gets any traction. Sometimes that is enough to get more people to see it and then they’ll share it to their friends, which gives you free reach.

Sorry to break it to you, but you have to experiment and put effort into social media to stay relevant in today’s marketplace. The next two thrifty marketing tactics are under the same umbrella.

6. Daily Instagram posts

B2C companies not on Instagram in 2017 have already been and will continue to miss out on growing their brand. Don’t get me started with how foolish it is to not be on this platform if your company’s target audience is millennials.

Publish a picture or video post once a day and then take the following steps below to grow your account: create a content plan for the next 30 days so it’s easy to know what to post daily, comment 30 relevant and local hashtags to every one of your posts, get shoutouts from Instagram influencers, like and comment on other Instagram profiles, and consider running a giveaway to grow your following.

Then link to your business website in your profile and you’ll get people clicking to your website to learn more.

While it may be less beneficial for B2B companies, it certainly can’t hurt.

Fun fact: The best time to post to Instagram is 8 AM to 9 AM.

7. Frequent Twitter activity

free-twitter-marketing

JetBlue is all in on Twitter marketing to the point where they respond to every single question tweeted to them.

Twitter is another free option to advertise your business. Post insightful, educational, or inspirational content around your business and people will start to follow and pay attention to your brand.

If you decide to produce content on your website, Twitter might be the best outlet to share it and get others on your website.

Keep in mind that Twitter also rules when it comes to customer service for your business.

Here are convincing stats from a Twitter blog post we published this summer about why Twitter matters:

  • 54% of Twitter users took action after seeing a brand mentioned on Twitter
  • 76% of consumers are likely to refer a company after positive customer service
  • 60% of customers expect brands to get back to them within 1 hour
  • 80% of users mentioned a company in their tweet

Spreading your brand and serving your customers better all in one place? That’s a winner.

8. Call previous customers

What’s the best part about previous customers? They’ve already decided to take their business to you in the past.

This inherently means your company has two very important benefits going for it, assuming the experience went well, with a previous customer: you’ve earned enough of their trust and they’re already aware of you.

Most companies don’t capitalize on their past customers and leave a goldmine of dollars untouched right under their nose. That’s not going to be your business anymore.

You’re going to get someone on your staff to call every single past customer that’s bought the most expensive to the least expensive item. Whether you speak to them directly or leave a message, the key point is to mention an offer they might be interested in and encourage them to come back with their business in the most polite way possible.

Dialing like this is an easy and free option to bring in a rush of new business.

9. Send a letter in the mail to customers

Maybe you don’t have phone numbers of previous customers (that’s not smart but let’s say you don’t collect them) though you do have their address.

Design a creative direct mailer with a special offer for them who bring this mailer at the time of purchase. You can make it postcard size and don’t have to get a special 3-D effect to cut costs.

A restaurant can advertise people who come in with this card get a free appetizer—and then make money when they bring others and buy their main entrees. A nail salon can advertise a special around a certain holiday or season for past customers. You get the point.

Not only will this translate to immediate sales, it will also boost your brand awareness and lead to future sales.

Plus, with everything going digital nowadays, sometimes it’s powerful to switch it up and use an old form of marketing like mail.

(This is probably the most expensive option on this list and it’s far cheaper than any TV, radio, or billboard ad.)

10. Incentivize customers to market your business

How does this sound, you incentivize your customers enough that they go about their day marketing your business for you?

It’s totally possible and your business should start doing it because it works.

For example, for one of our Illumen Media chiropractor clients, we designed a referral card for patients to hand out to other people they know. The way this works is current patients who refer a new patient are gifted with the new patient special price for their next visit.

And the chiropractor loves it because he only needed to spend $20 getting the cards printed but he’s getting loads of new business walking through his door with a salesforce not on his payroll (his patients).

What can you incentivize your current customers with to tell their friends, family, and colleagues? Come up with a good answer and then follow through with this because it can change the entire health of your business.

11. Run a giveaway

If you’re not used to spending money on advertising or marketing, this won’t be your favorite option on the list. But a giveaway could generate the most new leads and sales if you do it the right way.

A giveaway executed correctly will get your brand in front of thousands of new customers, collect their emails, and give the brand an opportunity to reach out to them for future buying asks.

The way you communicate your giveaway (social media post, video, a blog post on your website) and the qualifying rules are up to you (people commenting on a social media post, entering their email, or sharing your video, for example).

But I stand by the fact your business has some extra inventory, software, or gift that you can give away and it won’t cost much at all. Or buy the perfect gift that only people in your target audience will appreciate most.

Giving away money upfront to make more money on the backend works well for all types of businesses. This strategy won’t fail yours.

Related: 10 Creative Facebook Giveaways To Jumpstart New Business

12. Build your Google listing reviews

(If your business doesn’t have a Google listing, you should totally create or claim one here. It’s an easy process.)

Once that’s up and populated with the right information, it’s all about getting positive reviews to fill that listing.

You know why? The more positive reviews you have plays a factor in Google’s algorithm of what companies show up when a local types in “(insert what your company does) (insert your city)”.

That fact along with the data from BrightLocal presents convincing arguments to pursue getting more Google reviews:

  • 84% of people give online reviews the same importance as personal recommendations
  • 58% of customers feel the star rating of a business is the most important
  • 70% of consumers will review a business when asked
  • 9 out of 10 people will read 10 reviews or less before reaching an opinion about a business

The key data point here is if you ask your customers for reviews, they will leave them. Then your business will rank higher in local Google searches. And you’ll have a steady stream of new business coming to you, without having to dip into your marketing budget

This reputation upgrade and marketing opportunity is simply too good to pass up.

Thrifty Advertising Wrap Up

Businesses have single-handedly been built on the back of free or inexpensive marketing. Given that fact, you have to be fired up and think, “Why not us?”

The only thing stopping you from getting your products or services in front of more consumers is good old fashioned hustle.

If you want it badly enough and put in the work required, it’s inevitable you’re going to succeed.

Small businesses who fail either don’t know how to market themselves—that’s not an excuse after reading this—are lazy, or are impatient.

Commit your company and yourself to the thrifty advertising hustle until it produces enough cash flow that you can reinvest into paid marketing.

Your business will boom when get the most out of both free and paid advertising. For now, just focus on gaining momentum as cheaply as possible.

What’s a thrifty way a small business can advertise that’s not mentioned in this article?

holiday-marketing

Holiday Marketing: Don’t Miss Out On Your Best Sales Season

By | Social Media | No Comments

Looking for holiday marketing ideas that will work in 2017? You’re in the right place. Don’t make a mistake by missing out on the consumer frenzy between Thanksgiving and New Year’s Eve.

If you search “holiday marketing” on Google, you’ll find content about campaigns that have been successful, and brief, textbook marketing advice about what you should be doing.

I’ll be honest—I’m not impressed. These suggestions mostly appeal to national brands, but no one seems interested in helping small and medium businesses get in the game.

That’s where this post comes in. I want to bring you up to speed with the superior digital marketing strategies that are generally only used by retail giants.

The holiday season in November and December can yield your best sales of the year. Your business can and should be a contender just like national brands spending millions of dollars on marketing every month.

Holiday marketing matters. You’ll probably get a sales boost regardless, but with so much more advertising taking place every year, you have to work harder to avoid getting washed out by all the other noise.

A great roundup post on holiday marketing campaigns shares the following about seasonal trends:

  • Retailers can expect a 59% increase in customers
  • Email frequency to subscribers increases by 50%
  • Last year, consumers spent $1.2 billion on Black Friday—just on mobile devices!

You’d be nuts not to take advantage of this season when wallets fly open.

The benefits of holiday marketing aren’t just for retailers selling products—there is a huge opportunity to grow for restaurants and other entertainment businesses too.

You can benefit from these holiday marketing strategies whether you’re a retailer, restaurant, accountant, or pool installation company. The holiday season is primetime for getting people to buy whatever you’re selling.

Use Digital Marketing To Dominate This Holiday Season

Start Promoting Now

November is when 59% of shoppers say they’d like to start seeing holiday advertisements. So in theory, you should start planning your holiday marketing campaigns in September or October.

Let’s be realistic—if you’re a small business, you probably don’t have the time to be that rigorous and plan that far in advance.

I’m writing this post to give you some tangible steps you can take right now. Of course it’s always ideal to plan earlier and earlier.

Whatever you do, make sure you’re hitting your audience hard with Black Friday promotions and then keep at it throughout the holiday season.

Every business amps up their marketing during the holiday season, so what will give your business an edge? Use the following strategies and I promise your business will have a bell-jingling sales season.

Promote On Every Channel—Especially Less Common Ones

Your business has different ideal channels based on your industry and size. To drive explosive sales, hit all your usual channels hard.

Post more frequently than you normally would on Facebook, Google, Instagram, Twitter, Snapchat, Pinterest, and so on.

And if you aren’t using all the best marketing channels for your business, you can either give it a shot or make a strategic decision to wait until next year. Just make sure you start building your following in January!

In order to get any attention during all the holiday noise, you have to make a lot of noise as well.

You might be afraid of being annoying or saturating your customers with too much content, but that’s a better problem to have than not hitting them with enough.

Business owners tell me every day they wish more people knew about their brand, or their customers want them to post more information online. It’s rare that I hear complaints of posting too much.

Since 1 in 5 gift purchases are based on impulse, promote your products everywhere to capitalize on these impulsive purchases.

Keep in mind Facebook organic reach is as low as 2%, so if you don’t already run paid advertisements online, the holiday season is a great time to start. Since people are spending more money than usual, it’s even more likely you’ll get a great ROI.

I named six of the most prevalent platforms before, but don’t neglect less common platforms. Your competition is probably neglecting them, creating a real opportunity for you to stand out.

Depending on your industry, consider whether advertising on Reddit, Quora, Waze, local news sites, and other more obscure channels might be worth it. If you want help charting a course for your specific business, schedule a free consultation and we’d be happy to talk you through it.

Give your website a facelift to feature your best holiday promotions. Create a “holiday promotions” page, add a few slider images and call-to-action buttons, and make sure a website visitor couldn’t possibly miss your holiday deals.

And don’t forget the power of email marketing, still the most effective digital advertising channel in terms of converting campaigns to sales.

Once you’re pushing your holiday promotions on all the right channels, you need to take your digital marketing to the next level to stand out.

Use Remarketing To Skyrocket Your Conversion Rates

If you’re not already familiar with remarketing, the holiday season is a great time to enjoy its massive benefits. You can expect your conversion rates to increase drastically.

Remarketing enables you to increase the value and effectiveness of your marketing efforts by targeting the same individuals across multiple channels.

You know how Facebook creeps you out all the time by showing you ads related to websites you recently visited? That’s remarketing—so let’s make your business a bit creepier AND more profitable!

Set up the Facebook Pixel on your website. Make sure you fully integrate the Pixel across all relevant pages, especially your cart and checkout pages.

If you’re technical or work with a company, you can further integrate the Facebook Pixel with an e-commerce site, reservation system, or whatever you sell on your website. Capturing this data about what specific individuals do on your site is tremendously valuable.

Use Google AdWords Remarketing to get more out of your AdWords spend. Per Google, one advertiser used dynamic remarketing to get 30-40% more revenue during the holiday season.

There I go with the fancy marketing terms. “Dynamic remarketing” is promoting specific products or services your website visitors learned about on your site.

For example, if you run a home goods store and sell a wide variety of products, targeting me with a general ad about your store isn’t going to be as effective as possible.

And if I was checking out plants on your website, advertising bedding to me isn’t going to be extremely relevant.

But if you serve an ad to me offering 10-20% off the exact plant I spent a minute reading about, I’m going to think “wow, how convenient” and click through to buy that plant.

Google, Facebook, and other advertising platforms arm you with the tools to score an unbelievable ROI with the right campaigns.

It’s great to have remarketing trackers running on your website year-round, but even if you’re just now hearing about this, you can still use it to make a big difference with your sales.

If your company is big enough to justify the expense and robust effort, consider a comprehensive platform like HubSpot Marketing to take this effort up a notch.

Turn Abandoned Carts Into A Gold Mine

More than two-thirds of online shopping carts are abandoned before a purchase is made. Talk about a disappointing stat for Santa!

You can use the same remarketing tactics we just discussed to serve highly targeted ads to customers who were just a few clicks away from completing the purchase process.

Just think about it—who’s more likely to buy a given product, someone who added it to their cart and left or someone just learning about it for the first time?

People leave online carts all the time, and it’s not just because they changed their minds. With the prevalence of mobile browsing and constant notifications, you shouldn’t be surprised people get distracted.

It’s great to tie in email marketing with your abandoned cart campaigns in addition to Facebook and Google remarketing. Email marketing platforms like MailChimp offer features to make it simple to integrate email campaigns with your website e-commerce system.

You only have so much money to invest in online advertisements, so you should spend this budget with the most effective that will result in the highest ROI. And abandoned cart advertising is among the best uses of your digital ad budget.

Use Data

Let’s turn on our left brains for a moment—you should put yourself in a position to use data to make great holiday marketing decisions this year and beyond.

Installing the Facebook Pixel (mentioned above) on your website is a great start. You should also make sure you set up Google Analytics.

All the big advertising platforms offer conversion tracking features, which don’t cost extra on top of the ads you’re already buying. You’d be crazy not to use these features that arm you with information to improve your ads over time.

Here’s an excellent video from Google about conversion tracking in AdWords.

Make sure you use an email platform that tracks a ton of data like open rates and click-through rates.

Most of the major platforms offer these features, so just look into what’s available to you and then really think about what the data says. (If you have a boatload of data but you can’t make sense of it, schedule a free consultation and we’ll share our take.)

If you run a lot of paid advertisements or focus heavily on e-commerce, it’s most likely worth it to pay for a platform like LeadPages or ClickFunnels that will help you design the best landing pages in terms of ROI and track the results in detail.

With effective marketing like this, you’ll be in business for years to come. Track all this data about your holiday campaigns, then save it for next year so you can make more informed decisions.

Go Viral

Viral has become an Internet buzzword, but what does it mean? If your business gets viral attention, that’s the best marketing gift Santa could put in your stocking.

Your business or promotion is going viral if tons of people are sharing it, commenting, and giving you completely free traffic with no paid advertising spend on your part.

With greedy organic reach rates, going viral is basically the holy grail now.

Luck is a big part of it—you can’t just read a few bullet points here and go write a post in 5 minutes that will get thousands of shares for free. If that were possible, no one would ever pay for advertisements.

You can certainly strategically develop content and promotions, though, that your audience is likely to share.

In my eyes, “viral” doesn’t have to mean your website crashes from millions of hits and you get invited to appear on Ellen.

It can be as simple as running an effective giveaway that gets a ton of attention in your local market and builds great awareness for your business.

Think about what your audience is most interested in seeing on social media (other than silly arguments of course), and try all sorts of content formats to get something to stick. You can make a video, write a blog post, create an infographic, and so on.

Be Bold: Run A Shocking Promotion

I don’t want to state the obvious, but I have to get back to the marketing basics for this last point.

Your offer needs to be absolutely awesome, desirable, and memorable. And it needs to be better than what your competition is offering.

Your customers are probably in the 97% of consumers who look for deals before making a purchase.

It’s true, the Internet has turned us all into “coupon clippers!”

So give your audience a coupon worth clipping, or in other words, an offer worth clicking on. When every fourth post they’ll see on Facebook, Instagram, and other platforms is a holiday advertisement throughout November and December, an awesome offer is the bare minimum you can do to grab their attention.

Customers don’t care who they’re buying from, they just want the best deal.

Whatever you sell, you might think “if I always sold at this price, I’d go out of business!”

That’s probably how you should feel about your holiday promotion. If not, the promotion isn’t bold enough.

Here’s why it’s ok: you’ll sell a lot more volume than normal and you can earn back many of these customers for additional purchases throughout the year.

It’s also great for cashflow at the end of the year or liquidating inventory of an old item you don’t intend to sell in the following year.

Restrict these promotions to a limited time to encourage your customers to buy now. This is why time-specific promotions like Black Friday and Cyber Monday are so prevalent—they work!

Take advantage of market trends too—when are your customers most likely to buy? If you’re a catering company, offer a sweet deal on a special holiday buffet. If you’re a gym, sell half-off memberships to the New Year’s Resolution crowd. If you sell novelty items almost always bought specifically as gifts, run a great deal and fill stockings everywhere with your product. And so on…

Maximize Your Holiday Marketing

Speaking of shocking promotions, we’re offering packages that will send your holiday marketing efforts through the roof.

We wanted to craft a way to give business owners a customized playbook for a digital marketing booster shot. We turn around packages very quickly, so it could be just what you need to crush your competition and make this holiday season yield your best sales ever.

Most small businesses don’t use nearly any of these powerful tools in their arsenal, leaving the revenue for the giant corporations. Your product is great, so go claim your piece of the pie.

Implement these strategies and you might just be spending your next holiday season where you belong—on a beach!

digital-marketing-profits

Here’s How We’d Double Your Sales With Digital Marketing

By | Email Marketing, Reputation Management, SEO, Social Media, Website | No Comments

You’re already skeptical, I realize. I have a lot of work to do to convince you I’m not promoting a ridiculous get-rich-quick scheme here.

What I can definitely assure you is I’m not this guy.

Indeed, this is not a get-rich-quick scheme, because it involves smart strategy and hard work.

Let’s talk about how you should be using digital marketing to “get richer” as a small business owner or entrepreneur.

Small business owners make various social media mistakes that hurt their business.

We see a ton of opportunities for improvement when we check out a business’ online presence—fix the outdated website, clean up the Facebook page, start using email marketing, reply to negative reviews correctly, and so on.

However, as a small business owner, it’s perfectly understandable your digital marketing is not perfect. Why would it be? With how quickly the Internet changes, it’s more than a full-time job to stay on top of the latest tricks and strategies to grow your business online.

You’re great at making food, giving financial advice, planning events, or whatever your business is. It’s impossible to be an expert at everything.

You could read blogs like ours all day everyday to brush up on your digital marketing knowledge, but you shouldn’t—you should be focused on doing what you do best, running your business.

That’s why digital marketing consulting agencies like us exist—to do the heavy lifting for you, like a mechanic would fix your car or an electrician would wire your house. It’s just not efficient for you to learn how to do those things.

Every business owner isn’t ready to go all in and hire a digital marketing agency to handle everything. That’s understandable, it can be a big decision, especially if you haven’t experienced the power and importance of digital marketing firsthand.

Sometimes we talk to clients who just aren’t ready yet, sometimes it’s a budget or time issue, sometimes the business owner is a more “DIY” type who wants to get their hands dirty.

Whatever the case, we like to arm business owners with the tools they need to be successful, so we developed an offering to get you in the game at a lower price point you’d normally find given the ROI of the strategy.

We’re introducing our Digital Marketing Deep Dive packages. Here’s how they could be a game-changer for your business.

Double Your Sales With Our Digital Marketing Deep Dive Packages

We’re offering three tiers of packages so you can decide what’s right for your business and what investment you’re prepared to make.

We spent tons of time crafting the packages so they contain zero-fluff, actionable strategies and tools to grow your business.

Our Digital Marketing Deep Dive packages will equip you with the tools and knowledge you need to give your online presence a booster shot. Here’s what we’re including.

Online Listing Assessment And Recommendations

Outdated or incomplete online listings are a huge problem for your business. If customers can’t easily find your phone number, hours, or address, they’re not going to spend much energy tracking you down. They’ll just go to one of your competitors.

We’ll take a look at all your online listings on Google, Facebook, and other platforms relevant for your industry, and make an actionable list of changes you need to make to get the most out of this free advertising. We’ll tell you how to make the changes yourself, how to verify ownership of your business, and everything else you need to know to get your listings in order.

Social Media Reputation Audit

You’ve probably heard of Google and Facebook “algorithms” that determine how many users they show your business to.

Google, Facebook, and other platforms want to give users the best recommendations and most relevant content so they regard the platforms as reliable sources.

These companies have gotten smarter and figured out how to use a more complex algorithm to give great recommendations in search engine results and news feeds.

Your online reputation is becoming more important every day. Businesses who have zero, few, or negative reviews on Google, Facebook, Yelp, and other popular platforms are punished in search engine results and news feeds. These platforms don’t want to recommend businesses other customers didn’t like.

We’ll review your online reputation, make recommendations about how to reply to reviews (and answer any specific questions about particularly challenging customer comments), and give you strategies to get even more reviews. By doubling or tripling your number of 4-star and 5-star reviews, you will see an increase in customers discovering your business online.

Website SEO And Conversion Audits

Unless you’ve read digital marketing blogs before, you may not know what “SEO” and “Conversion” actually mean in the context of online presence. That’s exactly why we’re offering these packages!

SEO, or search engine optimization, is a set of strategies you can use to make your website appear higher in search engine results. By convincing the search engines your website is relevant to what users are searching for, your traffic will skyrocket.

Conversion optimization is a blossoming area of digital marketing. Like in typical sales, a “conversion” is when one of your website visitors takes a desired action, like buying a product, scheduling a demo, or joining your mailing list.

In our experience, most business websites are not optimized for conversions. Why invest the time and/or money on your website if you’re not going to get a solid ROI? And why literally give away customers to your competition when a few changes could drastically increase your conversions?

We’ll audit your website for SEO and conversions and tell you exactly what you need to do to get more out of your website. If you follow our recommendations, the money you spend on one of our packages will be the best, highest ROI money you’ve spent in a while.

SEO and conversion optimizations are included in our Maximize and Dominate packages. In the Dominate package, we’ll get access to your website and make the SEO improvements for you.

Paid Advertising

Since social media platforms are giving you less organic, free traffic than ever, it’s critical to run strategic paid advertisements even if you have a complete profile and post regularly.

In our Maximize package, we’ll give you everything you need to run a paid advertisement on the best platform for your business (it may be Google, Facebook, Instagram, or others depending on your industry and audience). And in the Dominate package, we’ll give you three.

These paid advertisements could be a blueprint for your most effective marketing spend this year. You’ll find yourself wondering why on earth you still spend money on dying, near obsolete industries like print advertising.

Clicking the Facebook “Boost” button is not nearly enough. That’s Facebook’s brilliant way to get more money from you, but it’s sort of like wandering into a casino and playing a game without knowing anything about the rules. You might win, but it’s just dumb luck.

There are specific things you need to do with ad targeting, placement, copy, graphics, and overall strategy. We’ve run tons of ads to learn what works best so you don’t have to. And we’ll give you what you need to get started with paid advertising or improve your current efforts. (Lots of businesses we talk to are frustrated by the poor performance of the online ads they run.)

Bringing It All Together

A consultation is included with all our packages—30 minutes for “Compete” and 1 hour for “Maximize” and “Dominate”. We’ll walk you through our recommendations and audits during the consultation so you have everything you need to bring your digital marketing to life.

We’ll send you some preparation materials to guide you to brainstorm questions, because we really want you to make the most of the consultation. We’ve done all the digital marketing research so you don’t have to. We can help you make decisions that’ll make a huge difference.

The packages include a few other goodies too, all of which are engineered to add immediate value to your business.

Are You Ready Or What?

Thirty years ago (or now), if someone called to offer you a free billboard ad placement for your business, I’m assuming you’d take it.

While paid advertising is important—and included in our packages—there are so many steps you can take to grow your business that are absolutely free. You just have to know what to do.

That’s exactly what our packages are designed to help you do.

If you have any questions before you’re ready to get started, please reach out and we’re happy to explain!

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