Email Marketing


40 Unbelievable Email Marketing Stats Prove It’s Thriving Into 2018

By | Email Marketing, Trends | No Comments

The first email was sent in 1971. There must be newer technology since then to help businesses communicate better and sell more to their audience, right? Not so fast.

Ever heard the phrase, “If it ain’t broke, don’t fix it”? That describes email marketing perfectly.

Because it’s a workhorse at building customer relationships, establishing trust, education, and then selling to consumers.

Email marketing is like that old American muscle truck—regardless of age, miles, and rust, it continues to deliver in the clutch day after day.

Let me ask you this. Is your business collecting emails from customers? Are there email captures on your website? And are you actively sending personalized emails to your audience at least once a week?

Any company that’s not doing what I listed above has a major hole in their marketing strategy and their overall business plan.

From analyzing the email marketing stats below, it’s obvious that there are hundreds of thousands of dollars to be made from this.

40 Stats Show The Power Of Email Marketing

After reading this data, you won’t question the power of email marketing when it comes to growing your business. It’s a 100%, no doubt about it, no-brainer for every business.

1. Every $1 spent on email marketing produces $44 in return

This stat is probably the most convincing to business owners not using email marketing. Put $1,000 into emails and get a ROI of $44,000. Put in $10,000, get out $440,000. Put in $100,000, produce $4,440,000. It’s easy money!

2. 58% of adults wake up and immediately check their email

What better than your business being top of mind to start the day? A simple early morning email can plant the seed for your customers to buy from you later in the day. And imagine the power a breakfast or lunch joint has to get their customers craving their food before they’re out of bed.

3. Sending welcome emails to subscribers increases engagement by 33%

Thinking once a subscriber joins your list then you can just email them in the same cadence as the rest of your email list? You thought wrong. An introductory welcome message sharing what your company is about, what kind of emails they can expect, and maybe a generous offer will keep this subscriber interacting with your company.

4. Welcome emails generate 320% more revenue than regular emails

Another strong welcome email statistic proves this is not just about engagement—real dollars come from this savvy move. So link to your product page in the middle of the welcome email, and stats show your new email subscriber is three times more likely to buy from you.

5. 59% of B2B marketers report email is their best revenue-generating channel

Professional B2B marketers across the board know the hand that feeds them, it’s called email. However, marketers aren’t business owners, and these owners don’t capitalize on it to their own detriment. If you own a business, it pays to step into the light on this.

6. Email is 40 times better at converting people than Facebook and Twitter

Social media is the big buzz today—as it should be for its unique marketing powers—but once a customer is on your email list you’re far more likely to get them to buy than these two social platforms. If I had to bet, it’s because when they read your email it’s the only thing on their screen compared to scattered social media feeds with text, pictures, and videos in every which way.

7. US marketers found email had a median ROI of 122%, which is more than four times higher than paid search, social media, and direct mail

Paid search, social media, and direct mail are all effective marketing methods by all means. Though they may be most effective at driving consumers to join your email list based on this stat. Email more than pays for itself!

8. More people read their email on mobile than desktop

If email were dying, it wouldn’t have evolved so well to mobile phones, but it has. More emails are read—54% of total—on mobile devices now than desktop computers and web-based email programs. Also keep this mobile stat in mind while designing your email campaigns. The formatting needs to be responsive for all devices.

9. 72.9% of 18-24 year olds say they use their smartphones to check email

Have a brand that’s targeting young adults? If you put in the work to get them on your email list, they will read your emails during the day. The harder part is marketing to them to join your email list.

10. Just 7% of small and medium-size businesses use email for brand building

The opportunity is there to build your brand through email marketing. While your competition is always going right to sell, your business can go left to build your brand. Send educational, entertaining, or provocative emails to boost brand awareness. Then you’ll have an audience ready to buy when you eventually ask for a sale.

11. Businesses are 6 times more likely to get a click-through from an email than a tweet

Twitter is excellent as a customer service and brand awareness tool for businesses. But when it comes to business results like getting consumers to your website where they can order from you, email dominates Twitter.

12. 80% of professional retailers say email marketing is their best method for customer retention

If 4 out of 5 pros come to a consensus, that supermajority can’t be too far off about email’s effectiveness in building customer retention. Do it yourself and you’ll see the results speak for themselves and fatten up your company bank account.

13. Nurtured leads make 47% larger purchases than leads that aren’t nurtured

You might make more short-term profits going for the sale right away, but in the long haul it’s far more profitable to first provide some value to your leads. Businesses who are patient and in it for the long game will 100% win.

14. 42.3% of Americans say they sign up for email lists to get discounts and savings

Want to please your audience? Send them discounts every once in awhile for being a loyal subscriber. What’s even smarter is to incentivize people to sign up for your newsletter on your website and in the store by promoting the fact email subscribers receive exclusive promotions.

15. Consumers who buy products marketed through email, spend 138% more than people that do not receive email offers

Who knows why, but email’s super power is getting consumers to spend more than they normally would have. That’s reason 15 to add this asset to your marketing approach or be a fool.

16. Plain text emails produce the highest open rate

We always stress this point to our clients at Illumen Media. Because what kind of email do you send your family, friends, and co-workers? A plain text email. Fancy formatting gets in the way of itself when it comes to open rates and business results.

17. 20.9% of people check their email more than 5 times per day

It’s pretty promising that one fifth of email users are guaranteed to see your email the day it’s sent based on their high frequency to check their inbox. And for these people, that’s five opportunities to read and engage with your email.

18. Emails with videos receive 96% higher click-through rates than emails without them

This one doesn’t surprise me since I’m super high on video and its ability to persuade consumers to take a specific action. Video just demands attention like nothing else. Use it in your business emails and you won’t be disappointed.

19. Consumers check their mobile phone up to 150 times a day

It’s safe to bet that most people have phone notifications turned on, and when you couple that with people checking their phone 150 times a day, it’s a safe bet that the majority of your company’s emails will be read minutes from the send time. This seemingly instant access to your audience should be appreciated.

20. 49% of small businesses send emails without using email marketing data

Stop throwing up a prayer on your email campaigns just guessing what will work. Your email open rates, clicks, and sales will improve when you analyze the performance of previous campaigns and adjust. Experiment until you find email subjects, times of day, and content that works best given your list.

21. Ecommerce companies who send multiple emails to abandoned cart consumers are 2.4 times as likely to get the sale than if they send one follow up email

You’ve put in the work or paid to get a consumer to your cart page, why give up on them and their abandoned cart? Don’t, instead send them a few automated follow up emails to give them the little push they need to buy what they almost did earlier.

22. 20% of shoppers convert if the company reminds them within an hour regarding their abandoned carts

This execution is more technical, but if you can set up an automated email that sends the abandoned cart to the consumer then you’ll receive 20% more purchases right then and there. It pays to be smart and use automation!

23. Most people prefer to promotional content through email over social media

Give the people what they want: content marketing to their inbox, not their social media news feed. This three-step process works: build up an audience on social media, get then to subscribe, send them promotional content.

24. 27.1% say they prefer to receive marketing emails “once a week”

I’d say the sweet spot in email marketing is sending one every one to two weeks. If it’s more frequent you’re going to hurt open and click rates. Personally, I aim to send one a week to stay top of mind.

25. Sales emails have 8 times more opens and clicks, and can produce 6 times more money, than other types of email

Let’s break this down because it can get tricky. Sales emails are bomb, when done right and spread out between valuable content. Go for the sale every email and you’ll get killed. But do it right, and there’s a large payday to be made.

26. 34.5% of people will unsubscribe from marketing emails they opted into

This number goes to show how many people are quick to opt out when emails get too salesy and away from what they signed up for. Keep your emails full of value and limit the aggressive marketing for special occasions only.

27. B2C companies using email marketing automation have seen conversion rates as high as 50%

Small business owners are limited on payroll budget and often do email marketing themselves. But that’s a mistake when you can pay for email marketing automation and watch your sales skyrocket!

28. There will be 2.9 billion email users worldwide in 2019

Who knows how many users Facebook will have in 2019, but email will be right there with it in 2019. The point is your customers are on email and still actively using it. Businesses that use email as a marketing and sales weapon from now through 2019 are going to reap what they sow.

29. Employees spend an average of 13 working hours each week in their email inbox

B2B and B2C companies should salivate at this opportunity to reach workers during the work day. This proves you can still get people’s attention even if they’re at work. And let’s hope your employees aren’t wasting much time in their inbox during work hours.

30. People can multi-task while reading email—79% check on vacation, 69% check while watching TV, and 59% check in bed

People carry their phones everywhere nowadays, which means they also carry their inbox everywhere. Your company can take advantage of their multi-tasking by popping in their inbox at any time—just make sure it captures their attention to be worthy of their multi-tasking.

31. More than 86% of businesses say they plan to increase their email marketing budgets

This is good news and bad news: Companies are starting to get that email marketing works. They’re going to double down in efforts to grow their business. Are you?

32. 73% of millennials prefer to be contacted by brands through email

Whether your business specifically targets millennials or not, it’s a positive sign that email is preferred over other platforms. These young adults go to social media for entertainment and to escape their life for a minute, but when they open their inbox it means business.

33. 4.24% of visitors from email marketing buy something, which is more than the 2.49% of visitors from search engines and 0.59% from social media

If you feel pounded over the head with data showing email marketing produces sales more than other marketing channels, good—that’s the goal. And don’t think about that 4.24%, but think about growing your email list by the thousands so your revenue grows exponentially.

34. People spent 17% more time checking email in 2016

It can’t be a dying platform if the usage rate is only increasing. Keep sending those business emails and they will continue to be opened at a higher rate.

35. Click-through rates are 100.95% higher in segmented email campaigns than general ones

In case it’s unclear, a segmented email campaign puts an entire list campaign to shame. By tracking what page your subscribers opted into your newsletter, you’ll know the information they’re most interested in. All that’s left to do is cater it to them.

36. 41% of your customers look for new product updates and information in emails

It’s always easy to market to a consumer who knows what’s coming. With 41% of consumers looking for updates, you’d hurt their experience by not sending them product information and give them what they want when you do.

37. 89% of United States citizens check their email at least once a day

Though it’s a noisy world out there, email still breaks through people’s attention. There’s a good chance your email is seen, at least, given almost everyone in the US checks their email daily.

38. Email subscribers are 3 times more likely to share content on social media than visitors from other sources

You’d think emails weakness is it’s lack of viral ability since the communication is one to one. Apparently subscribers are able and ready to share content that comes to their inbox. A smart marketer will integrate their social media campaigns with email to maximize their reach.

39. Increasing their email marketing engagement rate is a top priority for 54% of marketers

It’s all about engagement because without it your emails don’t get opened, read, or clicked through to a website link. Plus, if you do invest in higher engagement, you’re getting a leg up on the 46% of businesses who aren’t focused on their email list engagement.

40. Messages are 5 times more likely to be seen in email than Facebook

Facebook is hectic. There are videos, pictures, political rants, drama-filled posts from friends, and ads all over the place. Email is nice and clean, it’s no wonder your message is better received there.

Grow Your Business With Email Marketing

Look, I wouldn’t advise you to focus on email marketing if the data out there disagreed with me. An abundance of stats prove it works so you have no excuse now not to make this a staple of your company’s marketing efforts.

Improve your website with email capture forms to quickly build a subscriber list. Possibly add an email capturing pop up form that appears the second visitors open a website page or are about to exit your website. And start collecting emails as part of the customer check out experience when they buy from you.

Over the next few months you’ll grow an email list of interested prospects and customers who want to stay updated with your business, special promotions, and other offers.

That’s how you grow your business through email marketing!

And if its effectiveness does eventually die down the road, you won’t sweat it because you’ll remember how much money your business made from this platform now, in 2018, and beyond.

But there’s no signs of email becoming obsolete. So let’s cross that bridge if it comes and invest in email marketing today.

Related: Why You’re Crazy If You Don’t Use Email Marketing


Here’s How We’d Double Your Sales With Digital Marketing

By | Email Marketing, Reputation Management, SEO, Social Media, Website | No Comments

You’re already skeptical, I realize. I have a lot of work to do to convince you I’m not promoting a ridiculous get-rich-quick scheme here.

What I can definitely assure you is I’m not this guy.

Indeed, this is not a get-rich-quick scheme, because it involves smart strategy and hard work.

Let’s talk about how you should be using digital marketing to “get richer” as a small business owner or entrepreneur.

Small business owners make various social media mistakes that hurt their business.

We see a ton of opportunities for improvement when we check out a business’ online presence—fix the outdated website, clean up the Facebook page, start using email marketing, reply to negative reviews correctly, and so on.

However, as a small business owner, it’s perfectly understandable your digital marketing is not perfect. Why would it be? With how quickly the Internet changes, it’s more than a full-time job to stay on top of the latest tricks and strategies to grow your business online.

You’re great at making food, giving financial advice, planning events, or whatever your business is. It’s impossible to be an expert at everything.

You could read blogs like ours all day everyday to brush up on your digital marketing knowledge, but you shouldn’t—you should be focused on doing what you do best, running your business.

That’s why digital marketing consulting agencies like us exist—to do the heavy lifting for you, like a mechanic would fix your car or an electrician would wire your house. It’s just not efficient for you to learn how to do those things.

Every business owner isn’t ready to go all in and hire a digital marketing agency to handle everything. That’s understandable, it can be a big decision, especially if you haven’t experienced the power and importance of digital marketing firsthand.

Sometimes we talk to clients who just aren’t ready yet, sometimes it’s a budget or time issue, sometimes the business owner is a more “DIY” type who wants to get their hands dirty.

Whatever the case, we like to arm business owners with the tools they need to be successful, so we developed an offering to get you in the game at a lower price point you’d normally find given the ROI of the strategy.

We’re introducing our Digital Marketing Deep Dive packages. Here’s how they could be a game-changer for your business.

Double Your Sales With Our Digital Marketing Deep Dive Packages

We’re offering three tiers of packages so you can decide what’s right for your business and what investment you’re prepared to make.

We spent tons of time crafting the packages so they contain zero-fluff, actionable strategies and tools to grow your business.

Our Digital Marketing Deep Dive packages will equip you with the tools and knowledge you need to give your online presence a booster shot. Here’s what we’re including.

Online Listing Assessment And Recommendations

Outdated or incomplete online listings are a huge problem for your business. If customers can’t easily find your phone number, hours, or address, they’re not going to spend much energy tracking you down. They’ll just go to one of your competitors.

We’ll take a look at all your online listings on Google, Facebook, and other platforms relevant for your industry, and make an actionable list of changes you need to make to get the most out of this free advertising. We’ll tell you how to make the changes yourself, how to verify ownership of your business, and everything else you need to know to get your listings in order.

Social Media Reputation Audit

You’ve probably heard of Google and Facebook “algorithms” that determine how many users they show your business to.

Google, Facebook, and other platforms want to give users the best recommendations and most relevant content so they regard the platforms as reliable sources.

These companies have gotten smarter and figured out how to use a more complex algorithm to give great recommendations in search engine results and news feeds.

Your online reputation is becoming more important every day. Businesses who have zero, few, or negative reviews on Google, Facebook, Yelp, and other popular platforms are punished in search engine results and news feeds. These platforms don’t want to recommend businesses other customers didn’t like.

We’ll review your online reputation, make recommendations about how to reply to reviews (and answer any specific questions about particularly challenging customer comments), and give you strategies to get even more reviews. By doubling or tripling your number of 4-star and 5-star reviews, you will see an increase in customers discovering your business online.

Website SEO And Conversion Audits

Unless you’ve read digital marketing blogs before, you may not know what “SEO” and “Conversion” actually mean in the context of online presence. That’s exactly why we’re offering these packages!

SEO, or search engine optimization, is a set of strategies you can use to make your website appear higher in search engine results. By convincing the search engines your website is relevant to what users are searching for, your traffic will skyrocket.

Conversion optimization is a blossoming area of digital marketing. Like in typical sales, a “conversion” is when one of your website visitors takes a desired action, like buying a product, scheduling a demo, or joining your mailing list.

In our experience, most business websites are not optimized for conversions. Why invest the time and/or money on your website if you’re not going to get a solid ROI? And why literally give away customers to your competition when a few changes could drastically increase your conversions?

We’ll audit your website for SEO and conversions and tell you exactly what you need to do to get more out of your website. If you follow our recommendations, the money you spend on one of our packages will be the best, highest ROI money you’ve spent in a while.

SEO and conversion optimizations are included in our Maximize and Dominate packages. In the Dominate package, we’ll get access to your website and make the SEO improvements for you.

Paid Advertising

Since social media platforms are giving you less organic, free traffic than ever, it’s critical to run strategic paid advertisements even if you have a complete profile and post regularly.

In our Maximize package, we’ll give you everything you need to run a paid advertisement on the best platform for your business (it may be Google, Facebook, Instagram, or others depending on your industry and audience). And in the Dominate package, we’ll give you three.

These paid advertisements could be a blueprint for your most effective marketing spend this year. You’ll find yourself wondering why on earth you still spend money on dying, near obsolete industries like print advertising.

Clicking the Facebook “Boost” button is not nearly enough. That’s Facebook’s brilliant way to get more money from you, but it’s sort of like wandering into a casino and playing a game without knowing anything about the rules. You might win, but it’s just dumb luck.

There are specific things you need to do with ad targeting, placement, copy, graphics, and overall strategy. We’ve run tons of ads to learn what works best so you don’t have to. And we’ll give you what you need to get started with paid advertising or improve your current efforts. (Lots of businesses we talk to are frustrated by the poor performance of the online ads they run.)

Bringing It All Together

A consultation is included with all our packages—30 minutes for “Compete” and 1 hour for “Maximize” and “Dominate”. We’ll walk you through our recommendations and audits during the consultation so you have everything you need to bring your digital marketing to life.

We’ll send you some preparation materials to guide you to brainstorm questions, because we really want you to make the most of the consultation. We’ve done all the digital marketing research so you don’t have to. We can help you make decisions that’ll make a huge difference.

The packages include a few other goodies too, all of which are engineered to add immediate value to your business.

Are You Ready Or What?

Thirty years ago (or now), if someone called to offer you a free billboard ad placement for your business, I’m assuming you’d take it.

While paid advertising is important—and included in our packages—there are so many steps you can take to grow your business that are absolutely free. You just have to know what to do.

That’s exactly what our packages are designed to help you do.

If you have any questions before you’re ready to get started, please reach out and we’re happy to explain!


5 Tactics That Will Quickly Increase Your Email List Subscribers

By | Email Marketing | No Comments

Want to build a marketing funnel and business that lasts not only years, but decades?

That has to be the goal.

Because short-term success is cool—but it doesn’t hold the same legacy and profitability as sustained excellence.

So if your ambition is longevity, as it should be, you’d be smart to focus on the new social media trends… but more importantly you should never take your eye off the marketing platform that is old and reliable: the email list.

Why is your email list an all-star performer for marketing? Mainly because it collects a list of qualified leads who are interested enough in your company to subscribe.

That means these people have decided they want to hear from you in the future.

And that’s all your business needs to sell, sell, sell to them down the road (plus build a relationship, develop brand equity, stay relevant, and all of that good stuff).

Digital marketing pro Neil Patel agrees:

Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon, one way they get you to continually buy more products from them is by emailing you offers on a regular basis.

You can read this article to read more pro-email list testimonials.

Lastly, I’m a bigger fan of this type of marketing since no one owns the email contacts except for your business.

The opposite is true on social media platforms.

For example, if Facebook, Instagram, YouTube, Pinterest, or Twitter changes their terms of service, blocks your account, or you get hacked, all of your followers are at risk.

You can lose them in a heartbeat even if you did nothing wrong.

But you can take your email list with you anywhere and market to them. That’s an underrated advantage.

That answers why build a list.

The rest of this article is going to discuss the how.

How To Increase Email List Subscribers

The best way to build an email list is to write 2,000+ word posts that drown your audience in quality content they can’t get enough of and always want more.

But not everyone is a professional blogger or has time to be one. You as a business owner or marketer have a job to do and it’s not like your only responsibility is to write articles.

With that in mind, I decided to make your life easier by giving you quick tips to revise the website you already have without spending an obscene amount of hours writing new blog posts.

(Though, I strongly recommend you follow these SEO tips to drive traffic to your business website.)

Assuming you have a little more than the slightest amount of traffic, you can make some quick moves on your website to collect email subscribers (aka sales leads).

Let’s start make progress to building your email list today, right now.

1. Optimize your Home page

Your business website’s Home page has to be optimized for sales conversions. It’s a must.

A caterer should have call-to-action buttons inviting the visitor to order online on the Home page.

A dog groomer should have their address for walk-in clients to visit them.

And a nail salon should have a telephone number featured prominently to book new appointments.

However, these Home pages should also be optimized for email list conversions.

Your Home page is one of the most popular pages for traffic and you’re simply not getting the most out of it if you don’t have an email capture form.

In digital marketing, you get what you ask for—so ask your visitors to subscribe to your newsletter to stay updated with your company’s newest offers and information.

All you need to add to your homepage is a simple form that captures their email address (and maybe name) and your email list will start growing.

Here are a few businesses that do the email capture well (hint: copy them).’s email capture

Aynie’s Catering is a Cincinnati corporate catering company that gets the email newsletter ask right as well.


Some people will ignore this form on your Home page, others will subscribe. But with no mention of your email list on your Home page, no one has the chance to join your email list.

This simple addition will do more than you think to build your email newsletter. Trust me.

2. Add email capture forms to your About page

Surprising to most, your About page is often the single most visited page on your entire website.

Why is this?

People are interested in learning about your story, the people behind the business, when your business was founded, how was the idea formed, your mission statement, and what do you offer the marketplace that’s different than everyone else.

The goal is—while they’re learning about the identity of the company—you add an opt-in form to capture their email address.

McDonald’s gets it.


Your pitch could be to learn more information about us, subscribe. Or enter your email to get our monthly promotions and discounts.

Maybe you’re extra savvy because you decide to only tell the brief summary of your company’s history and then tell the visitor to opt in to your email list to learn the entire story.

The goal is to ask them to submit their email and give them the option to. That’s all you can do on your end to improve this page.

Some professional bloggers even have 3 to 4 different areas with opt-in forms on their About page. As a business, you only need 1 or 2 to get the job done.

With the Home page and About page optimized to collect emails, it’s time to up the ante and boost the rest of your website.

3. Create an attractive incentive to subscribe

Sometimes a well-crafted landing page can do the job on its own. Other times you’ll need to give some extra value to your website visitor to get them to subscribe.

We recommend the incentive option to go one step further to collect email addresses.

What’s this extra value look like? Don’t overthink it. It’s just an attractive incentive that could come in the shape of something like:

  • A travel company giving a local guide of the top 5 places to visit for subscribers
  • A local chiropractor gives away one free adjustment for first time customers who subscribe
  • A restaurant gives away one appetizer to people who join their email list
  • A digital marketer gives away an ebook sharing marketing tips to grow profits


You get the idea there. You give your valuable offer, they give you their valuable email. It’s a fair trade—especially when a month later they buy your premier service!

Essentially, you’re just motivating them a little more to give up their email address than a standard ask.

And be smart with your incentive if you want it to do its job and produce results for your business.

The incentive should relate to the business, like the examples above, and not be something random.

You’d be surprised at how many incentives relate to the general public and not a specific audience. Now that you read that, this won’t be a mistake your business makes.

With the incentive in place, you can also push the envelope to get more email subscribers quickly.

4. Add pop-ups

As a consumer scrolling the internet, we hate pop-ups. Your mom does, you do, and I do too.

It’s like, “Get out of my way. I’m trying to do something here. How rude!”

Though as a marketing tool, you should absolutely fall in love with the pop-up feature. Here’s why.

Darren Rowse, one of the top internet bloggers, did an email list experiment where a pop-up increased his daily subscribers from 40 a day to 350 new emails to his list per day.

That’s an extra 310 more emails, per day! And almost 9 times as many new emails to his list—all because of a pop-up.

Can you imagine the business benefit from adding over 9,000 emails a month and over 113,000 emails a year? This alone probably made Darren Rowse a rich man.

My blog doesn’t get even close to as much traffic as Rowse’s gets, though look below at what happened when I added a pop-up to my personal development blog


I went from adding about 20 emails a month in the four previous months, to adding 93 emails in July with pop-ups for half the month, and 143 new emails in August with full pop-ups. Pop-ups are the real deal!

Pop-ups aren’t the most attractive feature for your online visitors, but they sure are effective.

They’re guaranteed to improve your email list, even if it annoys one or two people along the way.

P.S. You wouldn’t have gotten these people’s emails anyway if they’re easily annoyed. Or they wouldn’t buy if they’re a bad customer so I don’t worry about that especially.

And here are two pop-up tools that I recommend. Just download one of them and sync it with your email list:

5. Run a mega contest

Human nature is inclined to love free stuff, always. Whether it’s the rush of potentially winning or the thought of getting something you didn’t have to work for, there’s a strong emotional draw to giveaways.

Guess what? Your business can take advantage of this human nature to run a contest and win a sea of emails.

This article describes how Josh Earl grew his email list by more than 187,000 people with a simple giveaway that only cost him $70 total.

sublime-text-giveaway-emailsRunning contests like these are tricky though to get the right kind of interested customers.

A local Oklahoma gardening store who only sells products in-store gets no benefit if 5 million people from China enter their email address to win an iPhone.

That’s why you need to consider two more things before you run your contest.

First, be sure your giveaway is something your website visitors actually want.

It’d defeat the purpose to offer an incentive that’s not going to result in emails. That doesn’t make any sense and just wastes everyone’s time.

Two, your giveaway incentive has to be something specific that only customers of your business would want. The prize should relate to what your company sells and be irrelevant to consumers who aren’t interested in buying from your business.

For example, a catering company shouldn’t giveaway free passes to a theme park. It’s incentive should be entering into a raffle to win a free corporate catering event for their office.

Similar to the other methods, it takes some money or effort to win over email subscribers. But once you build a large list, it’ll be one of the top assets your company has in building a relationship and selling in the future.

Add the contest as another tool in your arsenal.

Related: 10 Creative Facebook Giveaways To Jumpstart New Business

Final Words

Facebook and Instagram continue to cut down the organic reach, meaning your customers are seeing less of your content than ever before. Twitter is as noisy as ever, good luck making a dent there.

But the old-fashioned email list still wins the day when it comes to building relationships with your customers.

And a business with solid customer support behind it will always be successful, always. Am I right or what?

So if you execute and stick with it, soon you’ll have built your business an email list loaded with friendly customers who want more from you.

Now get to work and execute on the five strategies below to make this into a reality:

  1. Optimize your Home page
  2. Add email capture forms to your About page
  3. Create an attractive incentive to subscribe
  4. Utilize pop-ups
  5. Run a mega contest

Your business is counting on this blossoming email list. Don’t let it down.

And when you follow the action steps above, you won’t. Your email list (and bank account) will grow. You can put my name on that!

Related: Why You’re Crazy If You Don’t Use Email Marketing

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